Eye of the Beholder

Eye of the Beholder explores what ageing means and the significant impact of societal beauty norms on women’s self-perception.

This series that examines how industries like glossy magazines and cosmetic chains influence appearance-related concerns. Today, attending a public event without full glamour makeup is seen as bold, and few dare to show themselves on social media without a filter. Beauty pressure is constant, as if every second brings us closer to the inevitable loss of youth, equating a woman’s value to her appearance.

This series takes inspiration by Naomi Wolf’s book The Beauty Myth, which critiques how society convinces us that a narrowly defined ideal of beauty (mostly promoted by the cosmetic and fashion industry) is the key to happiness and success in every aspect of life. It’s the beauty myth, an obsession with physical perfection that traps the modern woman in an endless spiral of hope, self-consciousness, and self-hatred as she tries to fulfil society’s impossible definition of “the flawless beauty.

Through this work, my goal is to challenge the patriarchal and capitalist pressures and champion the empowerment of women, envisioning a liberated future that fosters genuine self-expression and acceptance, free from outdated societal expectations. An emancipation of the self, challenging norms and reimagining futures.