Eye of the Beholder

“Eye of the Beholder” explores what ageing means and the significant impact of societal beauty norms on women’s self-perception. The series explores how various industries, such as glossy magazines and cosmetic chains, influence concerns related to appearance. Beauty pressure is constant, as if every second brings us closer to the inevitable loss of youth, equating a woman’s value to her appearance. Nowadays, attending a public event without a full glamour make-up is seen as bold (kudos to Pamela Anderson for starting the conversation in the media), and few dare to show themselves on social media without a filter.

This work challenges the pressure that measures women’s worth by adhering to impossible beauty ideals. It also sheds light on the indoctrination from a young age with the belief that finding a partner is essential for a fulfilling life, and that beauty plays a significant role in that pursuit. Being single is often stigmatized, leading to a sense of failure and inadequacy.

Beauty pressure is constant, as if every second brings us closer to the inevitable loss of youth, equating a woman’s value to her appearance. Through this work, my goal is to challenge the patriarchal and capitalist pressures and champion the empowerment of women, envisioning a liberated future that fosters genuine self-expression and acceptance, free from outdated societal expectations. An emancipation of the self, challenging norms and reimagining futures.

If you want to explore this topic further, I recommend Naomi Wolf’s book – The Beauty Myth.